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FINANCIAL ACCOUNTING is designed to prepare users to succeed as future business managers by emphasizing the business context of accounting, the interaction between accounting and business, and financial statement analysis. This text demonstrates how financial statements are useful and interesting tools for diagnosing a company's problems or strengths, and for making loan, investment, acquisition, employment and political decisions. Using actual financial statements the authors leverage students' everyday consumer experiences to link accounting terminology and practice with actual events that they already understand. Lastly, Journal Entries and the Accounting Cycle are de-emphasized – they're not covered until chapter 7 and after that they are only used sparingly.
Used in: Financial Accounting, BA, HM, Semester 4, Financial Accounting for Professional Purposes, IFT, Semester 4, Financial Reporting, IFT, Semester 5
Management Accounting for Business provides a thorough introduction to the theory and practice of management accounting. Accessible and student friendly, the text excludes the technical and more advanced content that is required by specialist accounting students but offers the general business student on an undergraduate, postgraduate or post-experience course a firm foundation in management accounting. It is the ideal introductory text for all non-accounting students studying management accounting on a modular one or two-semester undergraduate degree course, or as part of an MBA course. Used in: Business Analysis and Planning, IFT, Semester 6
This market-leading text offers students a clear, well structured and comprehensive treatment of the subject. Supported by illustrations and exercises , the book provides a strong ballance of theoritical and conceptual coverage. Students using this book will gain the knowledge and skills to help them apply current standards, and critically appraise the underlying concepts and financial reporting standards. Used in : Financial Reporting, International Finance & Trade, Semester 5
This text remains the only text in the market that presents a balance of financial theory and applications. The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and interesting, and presenting the material clearly. Used in: Business Finance, International finance nad Trade, Semester 5
Like the most successful businesses, this text successfully integrates innovation with tradition by showing how the preparation of financial accounting information is useful. CORPORATE FINANCIAL ACCOUNTING uses the preparation of financial statements as the framework for understanding what accounting is all about. Used in: Financial Accounting, BA, Semester 4, IFT, Semester 4
Accounting is about decision making using financial information. The focus of this text is on developing within students the ability to critically analyze accounting information and make informed business decisions. Students are exposed to a lot of real-world examples where they can see the effect that accounting information has on the decisions made by real companies. Also chapters are split into basic and expanded material so that the professor can easily cover the basics of a topic or, if he or she prefers, delve deeper into a selected topic. Finally, analysis is incorporated throughout the text so that students can learn to use accounting information as they learn how that information is prepared. Used in: Introduction to Accounting, International Finance & Trade, Semester 3
Corporate Finance, by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern finance: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return, and use them to explain corporate finance with a balance of theory and application. The well-respected author team is known for their clear, accessible presentation of material that makes this text an excellent teaching tool. Used in: Business Finance, IFT, semester 5
Comprehensive update for current FASB and GASB pronouncements, including accounting for special-purpose entities (SPEs) and variable interest entities (VIEs), and integration of the FASB's standards on accounting for business combinations (FASB 141) and accounting for goodwill (FASB 142). Integration of new material on created (rather than purchased) subsidiaries and investments in unincorporated entities. Additional end-of-chapter materials based on the expectations for the computerized CPA examination, including FARS Database Questions and Cases in which students are asked to search and reference relevant GAAP. Extensive revision of the international chapters to include additional material on foreign currency derivatives. The revision adds new learning aids and illustrations to help students master these topics. Used in: Financial Reporting, IFT, Semester 5
The overriding objective of Eun and Resnick's International Financial Management, 3e is to teach students how to be effective global financial managers. The text covers the fundamentals of the macroeconomic environment of international financial management, discusses the financial environment in which the multinational firm and its managers must function, and covers foreign exchange management and financial management in a multinational firm. Used in: International Financial Management, IFT, semester 7
Financial Statement Analysis continues to present a modern approach to the world of financial analysis. A variety of Internet activities compliment the text to keep material current and to illustrated chapter concepts in a real-world context Used in: Financial Reporting, IFT, semester 5
The seventh edition of ADVANCED ACCOUNTING is a solid revision to a successful and comprehensive text, known for its ample integration of real world examples, student orientation, and popular writing style. An additional End of Chapter section has been created in response to the new CPA exam. In addition, coverage of the Sarbanes/Oxley Act and all recent FASB and GASB proclamations keep the seventh edition of Hoyle/Schaefer/Doupnik current. Used in: Financial Reporting, IFT, semester 5
Used in: Financial reporting. International Finance& Trade, semester 5
This text introduces the basic principles and underlying concepts of accounting and finance. It adopts a practical, non-technical approach, making it the ideal text for students from non-accounting disciplines. Used in: Introduction to Financial Accounting, IFT, Semester 3&4
This new edition of Business Finance has a real-world flavour, featuring additional practical examples, new questions, cases, recent research and comprehensive website. With the successful blend of theory and application, the book explores the theories surrounding financial decision making and relates these theories to what happens in the real world. Used in: Management Accounting and Finance, Business Administration, Semester 5
This seventh edition of “Financial Accounting and Reporting” features chapters on foreign currency transactions and ethics for accountants. It addresses the theory and conceptual underpinnings of the topic in great depth . Used in : Financial Reporting, International Finance & Trade, Semester 5 & 6
This book describes the theory and practice of corporate finance. It includes a number of practical supplements such as a Test Bank, a Study Guide, a Solutions Manual, Videos, and a Student CD-ROM
Appleyard, Field, and Cobb’s International Economics 5e text is an International Economics textbook that offers a consistent level of analysis and treatment of the two main subdivisions of international economics—international trade theory and policy and international monetary theory and policy. Comprehensive and clear, the text helps students move beyond recognition toward and understanding of current and future international events. A new co-author, Steven L. Cobb from the University of North Texas, joins the book this edition and brings expertise especially in the fields of economic education and transition economies, particularly those in Eastern Europe. Used in: Intro to Interanational Trade, IFT, Semester 6, International Trade Policy, IFT, Semester 7
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.” Used in: Economics, BA, IFT, HM, Semester 3
The study is focused on the economic aspects of sustainable development
Used in: Economics, BA, IFT, HM, Semester 3
Used in: Economics, BA, IFT, HM, Semester 3
Nicholson's Microeconomic Theory: Basic Principles and Extensions, 9th edition is a tried-and-true, well-known and respected market-leading text. Applauded for providing the most clear and accurate presentation of advanced microeconomic concepts, it offers an ideal level of mathematical rigor for upper level undergraduate students and beginning graduate students. It gives students the opportunity to work directly with theoretical tools, real-world applications, and cutting edge developments in the study of microeconomics. This book is solid, rigorous, comprehensive, and is sensibly challenging for students, best serving students with a mathematics background. Used in: Foundations of Economics, FY, Semester 1, Economics, BA, Semester 3
This lively, applications-rich text offers a fresh and modern approach to microeconomics. Clear and understandable graphs will expand your comprehension of the topics and enable ypu to put the theoty to use. Used in: Foundations of Economics, FY, Semester 1, Economics, Business Administration, Semester 3, Intro to Economics/Further Economics IFT, Semester 3/4
Basic core theory is covered thoroughtly in the fisrt half of the book, and fully up-to-date, authoritative treatment of modern theories is included in the second half. Several solved problems in each chapter provide you with a step-by-step model for working out both qualitative and quantitative problems Used in: Foundations of Economics, FY, Semester 1, Economics, Business Administration, Semester 3, Intro to Economics/Further Economics IFT, Semester 3/4  Dornbush, R., Fisher, S. & Startz, R. (2004) Macroeconomics. 9th ed. McGraw Hill, ISBN 0-07-282340-2
Dornbusch, Fischer, and Startz has been a long-standing, leading intermediate macroeconomic theory text since its introduction in 1978. This revision retains most of the text's traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying the exposition. This revision focuses on making the text even easier to teach from. The only pre-requisite continues to be principles of economics. Used in: Economics, Business Administration, Semester 3, Intro to Economics/Further Economics IFT, Semester 3/4
Building on the strength of prvious editions, the fourth edition has been substantially revised to reflect the changes that have occurred in the past few years. All twenty chapters of the book have been updated to reflect these changes and the new edition covers the implications of September 11th, the acceptance of former communist societies into the European Union, the Euro, etc. Used in: Economics, Business Administration, Semester 3, Intro to Economics/Further Economics IFT, Semester 3/4
International Economics captures the vitality and controversy of international trade and monetary economics. Distinguished economists Paul Krugman and Maurice Obstfiled approach their topics as a method of analysis intimately linked to events in the global economy. A core of chapters focused on theory is followed by chapters applying the theory to major policy questions, past and present. Used in: Introduction to International Trade, International Finance and Trade, semester 6,International Trade Policy, International Finance and Trade, Semester 8
This book presents the fundamentals of internet technologies to help readers understand and effectivelly master the dynamic nature of the Internet Used in: E-Commerce, Hospitality Management, Semester 6 and IFT, Semester 5
In today's evolving business environment “ ) E-Commerce Business, Technology, Society ” introduces students to the concepts and practice of electronic commerce: Business fundamentals, Technological opportunities, and Social Issues. In every chapters these three themes come alive with the discussion of e-commerce concepts in the areas of economics, marketing and information technology, and with the presentation of real-world business cases and e-commerce vignettes Used in: E-Commerce, Hospitality Management, Semester 6 and IFT, Semester 5
This text delivers the most current and relevant information about MIS in a concise and interesting fashion. The authors write specifically for business majors whose goal is to understand and use MIS in their careers. Used in: IT1, FY, Semester 1
An Introduction to Management Science provided a conceptual understanding of the role management science plays in the decision-making process. These market-leading authors have written this text to help make the mathematical and technical concepts of management science understandable and useful to students. Used in: Management Science, IFT, Semester 5
With a focus on problem solving, the authors share their mastery with you as they explore the major challenges and obstacles related to Internet commerce architecture and strategy. This comprehensive coverage includes: Core Internet business strategy; retail and B2B systems; Information commerce business models with case studies; Functional Architecture; Implementation strategies; Proven strategies for system design; Creating and managing content; Essential considerations in cryptography and system security; Payment systems and transaction processing Used in: E-Commerce, Hospitality Management, Semester 6 and IFT, Semester 5
The book assumes no prior knowledge of IS. It emphasizes the importance of IS to management decision making. The book also includes valuable chapters on e-business, knowledge management, and new digital technologies. Used in: Business Information Systems, International Finance & Trade, Semester 3 & 4
Human Resource Management & Organisational Behaviour
This contemporary text will connect you with the current human relations issues and challenges you will encounter in the twenty-first century and will prepare you to confidently put proven theory into action—so you get the results you want. Authors Dalton, Hoyle, and Watts use a unique approach that gives you the opportunity to experience and analyze firsthand the contemporary issues of human relations in the twenty-first century. By weaving their varied professional backgrounds and knowledge into every chapter, they provide the insight and awareness that comes only from experience. Based on the sound content and research of the previous edition, HUMAN RELATIONS, 3rd aims to deliver a dynamic and real-world perspective to human relations.
Used in: Division of Labour, BA, Semester 4
Managing people and their behavior in organizations is one of the most challenging tasks anyone could face. Gibson's Organizations: Behavior, Structure, Processes, Twelfth Edition, presents theories, research results, and applications that focus on managing organizational behavior in small, large, and global organizations. It is organized and presented in a sequence based on behavior, structure, and processes. Each part is presented as a self-contained unit and can therefore be presented in whatever sequence instructors prefer. Organizations is easily adaptable to individual preferences. This edition emphasizes that the most successful managers in the global economy will be those who can anticipate, adapt, and manage change Used in: Organisational behaviour, BA, IFT, HM, semester 3
As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Three challenges companies face are sustainability, technology, and globalization. Human Resource Management 5th Edition brings these challenges to life by highlighting real-world examples pertaining to these issues and relating it to the concepts within the chapter. This best-selling McGraw-Hill/Irwin Human Resource Management title provides students with the technical background needed to be a knowledgeable consumer of human resource (HR) products and services, to manage HR effectively, or to be a successful HR professional. While clearly strategic in nature, the text also emphasizes how managers can more effectively acquire, develop, compensate, and manage the internal and external environment that relates to the management of human resources Used in: Human resource Management, BA, semester 5
Used in: Organizing Behaviour, IFT & BA, Semester 3, Division of Labour, BA, Semester 4
Human Resource Management, Eighth Edition, continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the text and highlighted via a marginal glossary. The practical aspects of HRM are presented through lively and pedagogically effective examples woven throughout the text and in the end-of-chapter materials. The new edition reflects changes in the business world in general, and the HRM function within organizations, since the previous edition was published. Used in: Human resource Management, BA, semester 5
Organizational Behavior provides the essential knowledge base and skill set so that future managers can harness the power of employees and teams to successfully navigate the changing world of work. Organizational behavior is the study of individual behavior and group dynamics in organizational settings. It focuses on timeless topics like motivation, leadership, teamwork, and communication. The text presents the opportunity to know concepts, ideas, and theories, and to practice skills, abilities, and behaviors to enhance the management of human behavior at work. To make the book more relevant to the learner, we have enhanced and further integrated the subtitle Foundations, Realities, Challenges into the theme in the 5th edition. The reader will see the tie to the subtitle with new feature titles: Foundations (new title: Science), Realities (new title: The Real World), and Challenges (new title: You) that have a more contemporary and personal feel. This theme will be integrated throughout the text and supplements making a true integrated learning package. In this new edition, six new focus companies have been selected. The authors use the focus companies so that learners can see how one company responds to different organizational situations. The focus companies are a variety of company types, for example, Whole Foods, Pixar, and Canine Companions. The authors also make sure to integrate four organizational behavior key themes into each chapter. These supporting themes are globalization, diversity, technology, and ethics. Sub-themes are designed to arm future managers with the tools they need to meet organizational challenges.
Used in: Organizing Behaviour, IFT & BA, Semester 3, Division of Labour, BA, Semester 4
Used in: Organising behaviour, BA, semester 3, IFT, semester 3, HM, semester 5
Used in: Organising behaviour, BA, semester 3, IFT, semester 3, HM, semester 5
The new edition of this text provides students with a definitive multidisciplinary approach to organisational behaviour. It provides concepts, theories, models and frameworks to help understand behaviour in the organisations. Used in: Organising behaviour, BA, semester 3, IFT, semester 3, HM, semester 5
Used in: Organisational behaviour, HM, BA, Semester 5
Used in: Organisational behaviour, BA, IFT, Semester 5
For this edition, the authors have expanded on and amplified the wide-ranging structure of the book to produce a comprehensive outline of the major instructional and training concepts and their relationship to training in practice. The book is illustrated throughout with real-life examples and numerous figures and diagrams, and issues examined in detail include: the role of training; proactive and reactive assessments of training needs; theoretical models of training; competence-based training; training objectives; training strategies and training methods; validation, evaluation and assessment of training. Used in: Managing People at Work, Business Administration, Semester 7&8, Managing People in the HI, Hospitality Management, Semester 7&8
Detailing every aspects of the human resource function, this handbook considers the function in relation to the needs of the business as whole. Recognizing HRM as a strategic process, M. Armstrong offers clear practical advice on how companies can maximize the effectiveness of the HRM function and ensure that it makes a major contribution to organizational success. Used in: Managing People at Work, Business Administration, Semester 7&8
The book covers the main principles of the English legal system, including civil and criminal procedure, and contract, tort, employment and criminal law. This edition has been substantially revised, with major parts of the book rewritten to cover important new decissions and new legislation, which have been recorded in most of the areas of law covered by the book Used in: English Law, Business administration, Semester 3, Business Law, International Finance and Trade, semester 3&4
Designed as a perfect working text for students of law, management and those taking professional examinitions, it is also an ideal reference sorce for practioners, personnel specialists and all others who have to advise on the subject Used in: Employment Law, Business Administration, Semester 5
The book first discusses the context of employment law, enabling students to gain an appreciation of how the law has developed into its present form. It covers the institutions concerned with employment law, including employment tribunals, the Advisory, Conciliation and Arbitration Service (Acas) and European influences. The main body of employment law is than examined, giving statutory and case references where appropriate. Used in: Employment Law, Business Administration, Semester 5
It covers all the core areas of general commercial practice, including: agency and distribution arrangements; sale and supply of goods and services; international sales contracts; credit and security; bills of exchange; competition law; intellectual property law and commercial law, including specimen sets of terms of sale and purchase. Used in: Contract & Commercial Law, Business Administration, Semester 6
This edition has been updated and now provides all development in employment law, including the Employment Act 2002. The book has been designed specifically for use of students on law, accountancy and business studies. Used in: Employment Law, Business Administration, Semester 5
As s up-to-date coverage of new case law and statutory provisions, the book includes discussion of academic opinion and theory, and critical commentary on the law in this area. Detailed guidelines on answering typical examination questions are provided in each chapter, as well as a chapter of general advice on revision and examinations. The book concludes with glossary of terms. Used in: Business Law, IFT, Semestr 3&4, English Law, Business Administration, Semester 3, Elements of Brithish Law, FY, Semester 2
The book begins by the examining the source of institutions of employment law, and legal process of recruitment including employment status. It goes on to explore the contract of employment and the legal process of contractual change. Used in: Employment Law, Business Administration, Semester 5
BUSINESS AND SOCIETY employs a stakeholder management framework. This framework emphasizes a business’s social, legal, political, and ethical responsibilities to both external and internal groups that have a stake, or interest, in that business. It is a fundamental goal of the course that students really get that responsible business decision makers strive to balance and protect the interests of various stakeholders—investors, employees, community, environment, etc. An emphasis is also placed on the fact that one needs to understand that business situations will continually arise that will truly test ones values and ethics. BUSINESS AND SOCIETY not only exposes students to diverse and important stakeholder and ethical frameworks for considering and protecting stakeholder interests, through its use of cases and other real-world applications, this text enhances the precision with which students think about and practice ethical decision making. Opportunities to apply stakeholder and ethical systems to specific business problems abound, and questions are provided with all cases and applications to focus student reasoning, ensuring excellent preparation for class discussions.
Used in: Management Futures, BA, Semester 8, Strategic Management, BA & HM, Semester 7, International Marketing Analysis and Strategy, BA & HM, Semester 7&8
INTERNATIONAL BUSINESS continues to be the only international business text written specifically for the high school market. Students learn the basic foundations of business within the context of the global economy. This edition includes enhanced coverage of international finance, making it appropriate for use in the National Academy Foundation’s International Finance course. With its strong links to history, geography, and cultures around the world, International Business 3E builds a strong cross-curricular component into the course.
Used in: Management Futures, BA, Semester 8, Strategic Management, BA & HM, Semester 7, International Marketing Analysis and Strategy, BA & HM, Semester 7&8
Used in: Management Futures, Business Administration, Semester 8
Used in: Strategic Management, Hospitality Management, Semester 7
This text offers the most complete, balanced, and flexible operations management coverage. The most widely used text in the field, this new edition offers everything you expect from a leading and innovative learning tool. Used in: Opeartions management, BA, semester 4
Used in: Business Strategy, BA, Semester 4, International marketing Analisys, BA, HM, semester 7,8
The aim of this customised textbook is to provide learning materials that support and enhance the Managing Business Relationship unit taught at the University of Portsmouth, This unit aims to explore the nature and importance of business relationship both within an individual organisation and externally, for example between a business organisation and its suppliers, customers and other stakeholder group. Used in: Managing Business Relationship, Business Administration, Semester 6
This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples. Used in: International Marketing Analysis/International Marketing Strategy, Business Administration/Hospitality management, Semester 7&8
This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project Used in : Innovation Management, Business Administration, Semester 6
Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the “how” and not just the “what” and “why”. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. Used in : Business Strategy 2, Business Administration, Semester 8
This well-written comprehensive text strikes the perfect balance between the managerial issues and quantitative techniques of operations. A major thrust of the revision includes increased emphasis on information technology and the effect of the Internet and e-business on operations management. Used in: Operations Management, Business Administration, Semester 4
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Used in: International marketing analysis & International marketing strategy, BA, HM, semester 7&8
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. Used in: International marketing analysis & International marketing strategy, BA, HM, semester 7&8
Marketing Research is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights. Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In Marketing Research they tap into their experience to create a fresh visual approach full of practical examples and researcher insights. Used in: Fundamentals of Marketing, FY, Semester 1
Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world. Used in: Fundamentals of Marketing, FY, Semester 1
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. Used in: Fundamentals of Marketing, FY, Semester 1
MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world—integrated, strategic, always changing. Used in: Fundamentals of Marketing, FY, Semester 1, Introduction to Marketing, BA, Semester 3
Combining the best of theory and practice, Essentials of Marketing is the onlu choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing Used in: Principles of Marketing, Business Administration, semester 3
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. Used in: Fundamentals of Marketing, FY, Semester 1, Principles of marketing, BA, Semester 3, International Marketing Analysis, BA, HM, semester 7
Comprehensive and exremely readable, this book provides an analytic decision-oriented framework to help students and practitioners alike develop and implement successful global marketing programmes. used in: International Marketing Analysis, International Maraketing Strategy, BA, HM, Semester 7,8
This text explains the principles and practice of marketing as they are increasingly applied in the global tourism industry. Used in: Hospitality marketing, Hispitality Management, Semester 6
Aimed at those new to the topic of marketing, this text contextualizes the subject for the hospitality industry. It discusses the elements of the marketing mix with the reference to the specifics of the hospitality industry, and includes real-life examples, case studies and exercises. Used in: Hospitality marketing, Hispitality Management, Semester 6
Used in: Elements of Marketing, Foundation Year, Semester 1 Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
Used in: International Marketing Analysis, Business Administration/Hospitality Management, Semester 7, International Marketing Strategy Business Administration/ Hospitality Management, Semester 8 Unlike other international marketing texts, International Marketing, An SME Perspective takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to Small and Medium-sized Enterprises, therefore the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations
The text focuses on a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation. Used in: Fundamentals of Marketing, Foundation Year, Semester 1, Innovation Management, Business Administration, Semester 6
This marketing research book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner. Burns and Bush have also focused on making this new edition the touchstone for anyone who wants to know about marketing research for today's digital world – a world where online marketing research methods have blossomed. Used in: Fundamentals of Marketing, Foundation Year, Semester 1
The book examines the external influences on business organisations. It is designed specifically for students taking a first module on a business business-related degree. Used in: Buisness Environment, Foundation Year, Semester 1
The book offers a comprehensive view of current thinking on marketing strategy. This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing the firm's direction, and concluding with and explanation of techniques for maintaining a competitive market position. Used in: International Marketing Strategy, Business Administration & Hospitality Management, Semester 8
Contemporary Strategic Marketing is designed as a complete course for final year undergraduates . It provides students with the solid intellectual foundations they need through comprehensive coverage of the traditional and contemporary elements of strategic marketing. Used in: International Marketing Strategy, Business Administration & Hospitality Management, Semester 8
Used in: Principles of Hospitality Operations, Hospitality Management, Semester 5 This book presents a unique perspective on consumer behaviour in the hospitality sector. Taking the view that successful marketing demands a focus on the customer, this text concentrates on understanding and determining customer needs, highlighting relevant factors in consumer buying behaviour and using this knowledge to measure the effectiveness of many contemporary marketing techniques. Providing a comprehensive, in-depth analysis of the international conference industry, this book examines the industry's origins, structure, economics, career opportunities, and future developments.
Highly praised for its clarity and great examples, Weiers' text takes an informal, student-oriented approach to presenting fundamental statistical concepts. Non-technical terminology and outstanding illustrations explain statistical concepts presented in the context of contemporary applications and student experience. Aware that many business students are intimidated by this course, Weiers provides numerous learning aids and interesting applications drawn from real-world experience common to many students. Used in: Statistics, BA, Semester 4
Used in: Foundations of Mathematics 1 & 2, Foundation Year |
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